My Approach in design
I prioritize function over decoration. Here is how I align UX with business strategy to build scalable, conversion-driven products.
Design For Change
I designed TutorLMS’s multi-role core engine from scratch. I mapped the permission matrices and step-by-step dashboard workflows for students, instructors, and admins, ensuring a stable UX that sustained 100k+ active installations.
Scalable Layout System
I designed and built 100+ production-ready layouts for Elegant Themes inside Divi. I established strict fluid-grid foundations and typographic scales, allowing small businesses to customize complex pages without breaking visual hierarchy or alignment.
Direction in Product Growth
I align user experience directly with business growth and user acquisition. I focus on the strategic UX choices needed to move a product forward, helping shape the long-term design roadmap that successfully scaled TutorLMS to over 100k+ active installations.
Contextual & Accessible
We were designing functional, friction-free interfaces over decorative aesthetics which small business can manage, update and publish. Applying this while i was at Elegant Themes, I built high-contrast layouts and predictable navigation models so non-technical operators and screen-readers could process data effortlessly.
Efficient Design Processes
I define do/go map, user flow like constraints and systems. I research, plan, set rules for element spacing, component scaling, and dynamic content states so cross-functional teams can deploy layouts across web and mobile viewports consistently.
Conversion Mechanics
I run content prioritization matrices to optimize layout geometry for conversion. I audit user journeys to locate dropped sessions, then restructure the informational hierarchy and positioning high-intent assets explicitly to minimize cognitive load, accelerate user registration, and drive product or service adoption.
My journey into design began with a fascination for blending creativity and functionality. Curiosity drove me to explore various design disciplines, from graphic to product design, cultivating a deep appreciation for crafting simple digital experiences.
12+
Years in Design
10m
Users served (Combining Divi & TutorLMS alone)
My Selected works
Easy-store Storefront Blocks and Cart System
A modular e-commerce theme builder designed with flexible, mix-and-match blocks for users to quickly assemble a custom shop.
I designed the initial concept and block system for the Easy Store theme builder. Knowing that the primary users are agencies building e-commerce sites, I based the core idea on their actual workflows and skill levels. I designed a modular system of compatible, easy-to-style blocks, allowing users to simply pick the sections they need and snap them together to build a custom shop.
TutorLMS – Theme, Course Enrollment and Learning Experience Design
A comprehensive LMS system and theme design, optimized course creation workflow and integrated AI features.
I designed the core system and themes for TutorLMS. In the initial phase, I defined the foundational features and mapped out the roadmap for what to build next. During my second term, my focus shifted to execution and innovation—I streamlined the design-to-development workflows to increase the team’s efficiency and led the integration of AI features directly into the platform.
Divi Layouts For Elegant Themes
Practical, research-driven Divi layouts designed and built to help users launch functional websites faster.
I designed and built ready-to-use website layouts directly inside the Divi builder. The goal was to help users publish their sites faster by giving them exactly what they needed out of the box. I researched standard industry content and styles, intentionally keeping the designs practical rather than too flashy. Everything was structured to match how real websites actually function and look, making the layouts immediately useful for the end users.
Designing a Cafe Website and Indian restaurant Theme for Framer Marketplace
A practical, ready-to-use cafe and Indian restaurant theme designed for the Framer Marketplace.
I designed a cafe website and conceptualized an Indian restaurant theme specifically for the Framer Marketplace. The goal was to build structured, easy-to-edit stylish templates that solve real problems for the food industry.
Growthology Website Development in Framer
A complete website built in Framer, focusing on custom scroll animations and responsive mobile layouts.
I built the Growthology website in Framer to be a clean, fast, and fully interactive experience. The main challenges involved creating smooth scroll animations that guide attention without being distracting, optimizing the build so heavy interactions wouldn’t ruin mobile performance, and developing complex, glitch-free components that react instantly to user input.
Limitless – Website and Event Management System Design
A custom website and event management system designed for a Dhaka-based entertainment platform.
I designed the website and event management system for Limitless, an entertainment company based in Dhaka. The main focus was building a clean, practical interface to handle event details, curation, and ticketing, while keeping the overall visual design aligned with their high-end, exclusive brand.
Savor: A Restaurant Joomla Template
A functional, easy-to-customize Joomla template designed to help restaurants and food businesses showcase their menus and drive reservations.
I designed the Savor template for JoomShaper, specifically tailored for restaurants, cafes, and the food industry. My focus was on creating a highly functional, easy-to-edit layout that solves practical problems for business owners. I structured the design around clear menu displays, appetizing visual hierarchies, and intuitive reservation flows, allowing users to launch and manage a professional online presence without needing deep technical skills.
Online Learning Web Platform – Template Designs
A versatile online learning template featuring a vibrant, engaging UI for young students and a clean, classic layout for professionals.
I designed a dual-theme template for an online learning platform tailored to two distinct demographics. The first layout features a vibrant, gamified UI with playful, stylish and trendy elements designed to keep younger learners engaged. The second is a refined, classic layout targeted at professionals, focusing on clean typography and a distraction-free experience. While the visual languages differ entirely, both are built on a shared, robust structural foundation designed to optimize course delivery and user retention for any audience.
How I Work
A brief look at how I take a project from an initial idea to a fully functioning, scalable product.
1
Mapping the Structure
Before we look at colors or fonts, I figure out how the product actually needs to work. I sit down with the requirements, map out the user journey, and organize the information so people can navigate it naturally without ever feeling stuck or confused.
2
Design System & Style Guide
I don’t just design isolated screens; I build a flexible set of rules and components. This means creating clean, accessible layouts that look great today and are incredibly easy for your team to scale, manage, and update as the business grows.
3
Adding Practical Value
This is where the product really comes to life. I look for ways to make the experience genuinely better for the user whether that means stripping away clutter for faster conversions, or integrating practical AI features that actually save people time and effort.
4
Flawless Handoff or Self-build
I treat my design files as exact blueprints. I organize everything clearly so developers know exactly what to do, which prevents endless back-and-forth guessing games. Alternatively, if it is a no-code or AI-code project, I build the site myself and hand over a finished, high-performing live product.
Let us discuss working together.
An open conversation about your product roadmap and how my 12+ years of design experience aligns with your company’s long-term vision.
One of the best creative person ever i met. He is absolute genius as a designer. Sharp eye on small details and his visual design outstanding. Solving complex problem in a simple and elegant way. Working with him in a same team is a blessing. He is so much helpful even without asking a question. I wish him all the very best in his career.
Ishtiaq Khan Parag
Lead Product Designer @ Elegant Themes
Frequently Asked Questions
I continuously combine my field experience with formal business and innovation theory. I’ve trained in strategic brand management at London Business School, agile design frameworks at the University of Virginia, and cross-functional leadership at the Indian Institute of Management Ahmedabad. It keeps my work deeply aligned with actual market strategy. To keep my visual style and interaction ideas fresh, I spend time every day looking at real-world design patterns on Mobbin and Product Hunt, while tracking the best new creative work across Dribbble, Behance, Muzli, and Awwwards too.
Logic over decoration. I try to incorporate what I learned from Google, Meta, and Microsoft frameworks directly into the product. I focus on solving the functional problems first, figuring out the architecture, user flows, and layout constraints. Once the core structure actually works, the visual polish follows naturally.
I build my design files like precise blueprints, not just static pictures. Because I study code structure, AI and no-code environments, I map out every interactive state, hover effect, responsive breakpoint, and layout constraint before handoff. Developers get exact parameters, which completely eliminates endless back-and-forth guessing games.
I do both, depending on what the project demands. I partner with design agencies and tech teams as a plug-and-play specialist who can architect complex web apps and dashboards. For independent brands and startups, I act as a solo end-to-end design partner taking a concept from strategy to final launch.
My sweet spot is where business strategy meets interface design. I take raw product ideas, complex websites, and web apps and organize them into clean, predictable systems. Whether I’m designing custom theme templates, building out a full website, or driving the overall brand visual direction, my focus is always the same: making sure everything looks sharp, makes sense, and scales without breaking.
✴︎ design
& ideas
that
work
